Benefits of Staging Your Home for the Market

Benefits of Staging Your Home for the Market

  • Donna Brongiel
  • 11/19/21

One of the most common mistakes the homeowner makes is to list their home in the same condition it’s been lived in. When you list your home for sale you should do two things: 1. Hire a great realtor and 2. Look at your home from the buyer’s point of view. The home should be presented in a way that attracts buyers, and a home stager’s expertise can provide this aesthetic.

89% percent of the buying market looks online before ever setting foot in a home. You want your online presence to stand out, and once you attract the buyer you want to create an emotional connection from the moment they walk through the door. If the buyer is emotionally connected to the way the home is presented, they will be more likely to make that offer and stick it through to the end.

Another common misconception is that home staging is expensive. A majority of homes only need a $150 walk-through and some elbow grease, and they will will be ready to list and photograph. Should the home be vacant, staging with actual furniture will help the buyer visualize themselves living in the space and making it their own.

Every staging that we do at Lavender & Birch is customized to each home, and the average cost is $4,000, which is a lot cheaper than the average recommended first price cut of $5,000 to $10,000.

But don’t take my word for it! According to the National Association of Realtors, “The average staging investment is between 1-3 percent of the home’s asking price, which generates a home-staging return on investment of 8-10 percent.”

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